The Goal: To create a new bank of content that supported their updated and refreshed visual direction for the brand, more aligned with their young target audience. After a long hiatus on their social media, they came to the table looking to bring the brand to life with a whole new look and feel. Despite their drug store price tag, they wanted the brand to feel elevated enough to compete with the beauty industry’s top brands and demonstrate a deep connection to industry trends and aesthetic.

Services Provided:

- Content production
- Social-first execution
- Web content